Overview
Scope
Design a cohesive digital launch experience that builds anticipation, showcases the product, and drives post-launch conversions.
My Role
I led a team of five designers, defining the design direction, shaping key concepts, conducting reviews, and presenting solutions to the client.
My Team
Myself, 2 UX Designers, 2 Visual Designers, 1 Motion Graphics Designer
Timeline
3 months
Goal
Design Approach
01
Narrative craft
Build a cohesive product story that reinforces character, intent, and premium positioning.
02
Visual authority
Use bold composition, high-fidelity imagery, and cinematic motion to signal aspiration and maturity.
03
Intent-led experience
Design clear, frictionless pathways that move users from discovery to decisive action.
Design Highlights
Designed as a structured exploration journey, the experience combined focused storytelling with a bold visual system - elevating the vehicle reveal into a high-impact, conversion-ready platform.
Highlight 01
A refined visual language that amplifies the Mavrick 440’s character - establishing intrigue and a confident digital persona that reinforces its premium positioning.
Highlight 02
A narrative-driven showcase that unfolds the bike’s details with rhythm and intent - creating a controlled, high-impact discovery journey.
Highlight 03
An AI-enabled rider card experience that personalised engagement, encouraged social amplification, and generated early interest and qualified leads ahead of launch.
Highlight 04
A fully responsive platform spanning teaser to pre-booking - ensuring consistent performance, clarity, and interaction across every device and touchpoint.
Impact
The launch platform established the Mavrick 440 as a credible premium contender, strengthening Hero MotoCorp’s brand perception during a critical category expansion.
Pre- and post-launch engagement translated into measurable demand - with sustained lead generation, increased test-ride interest, and bookings surpassing projections.
